Frequently Asked Questions

Frequently Asked Questions

About Government Contracting

What is a VOSB/SDVOSB certification and why do I need it?

VOSB (Veteran-Owned Small Business) and SDVOSB (Service-Disabled Veteran-Owned Small Business) certifications verify that your business is legitimately owned and controlled by a Veteran or service-disabled Veteran. These certifications allow you to compete for set-aside contracts and receive preference in government procurement. The SBA manages this certification process through their VetCert program, giving you access to billions in contract opportunities.

How long does it take to win my first government contract?

Timeframes vary based on your preparation, motivation, commitment, industry, and approach. Some clients win contracts within 6-9 months, while others may take 1 year or more. Rather than focusing solely on public bid boards, we recommend building relationships with contracting officers and pursuing micro-purchases and simplified acquisitions as an entry point to establish your credibility and past performance.

Do I need a GSA Schedule to sell to the government?

No, a GSA Schedule is not required to sell to the government. While it can be beneficial for certain businesses, many businesses successfully win contracts without it. We help you determine the best approach based on your specific business and goals.

How can I stand out from other Veteran-owned businesses?

Success comes from effectively communicating your unique value proposition and building relationships with key decision-makers. We help you identify and articulate your specific expertise, develop compelling capability statements, and implement strategies to connect with the right government buyers. The goal is not just to be "another Veteran-owned business" but to be recognized as the go-to solution provider in your niche.

About Our Services

How do your coaching programs work?

Our coaching programs combine structured training with personalized guidance. Programs typically include a robust video training series, followed by live group Q&A sessions. We also offer one-on-one coaching sessions, access to our training resources, and accountability check-ins. We focus on both tactical business strategies and mindset development to ensure comprehensive support.

What makes your approach different from other business coaches?

Our coaching integrates practical government contracting expertise with holistic business and personal development. Unlike generalist coaches or consultants who focus solely on tactics, we help you align your business strategy with your personal values and vision. Our specialized knowledge of the Veteran business landscape and government marketplace provides targeted guidance that general business coaches cannot offer.

Do you work with non-Veteran business owners?

Yes, while our primary focus is on Veteran entrepreneurs, we also work with non-Veteran business owners who are committed to growth and excellence. Many of the principles of successful business development apply universally, though we do tailor certain aspects of our approach to leverage the unique advantages available to Veterans.

What investments can I expect for your programs?

Our programs range from self-paced training starting from $59.00/mo to comprehensive coaching packages at $4,997.00. We design our offerings to provide value at multiple investment levels and work with you to identify the option that best fits your current stage and resources. Our clients typically see a significant return on investment through increased contract opportunities, business growth and enhanced quality of life.

About Results and Success

What results can I expect from working with Peak Performance Strategies?

Clients who fully engage with our programs typically experience multiple forms of growth: increased contract opportunities, greater operational efficiency, improved work-life balance, and enhanced leadership capabilities. Specific results vary based on your starting point, industry, and commitment to implementation, but our focus is always on creating business success, personal fulfillment and entrepreneurial freedom.

How long does it take to see results?

Most clients begin seeing initial results within 6-12 months of implementing our strategies. These early wins may include your first government contract, improved operational systems, or shifts in your approach to leadership. Substantial business transformation typically unfolds over 9 - 18 months as you integrate and build upon these initial successes.

Do you guarantee contract awards?

While we cannot guarantee specific contract awards (and you should be wary of anyone who does), we do guarantee that following our proven process will significantly increase your opportunities and readiness for government contracts. Our approach focuses on building the foundation, relationships, and capabilities that lead to sustainable success in the government marketplace.

What if I'm just starting my business?

We work with entrepreneurs at all stages, including start-ups. For new businesses, we focus on establishing the proper foundation: legal structure, compliance requirements, initial marketing materials, and strategic positioning. Our expertise helps you avoid common pitfalls and build with government contracting in mind from the beginning.

Getting Started

How do I know if we're a good fit to work together?

We believe in honest, transparent relationships with our clients. The best way to determine if we're a good fit is to attend our free webinar, "Government Contracting Success Strategy," at [webinar link]. During this session, you'll learn our approach to government contracting success and how our programs are structured to support entrepreneurs. At the end, you'll have the opportunity to have your questions answered. We only work with clients where we're confident we can provide significant value.

What's the next step to learn more?

Register for our free webinar, "Government Contracting Success Strategy," at [webinar link] to learn more about our approach and methodology. This is the best first step to understand how we work and determine if our programs might be right for you.

Do you offer any free resources to get started?

Yes! We offer several free resources including our webinar, "Government Contracting Success Strategy," and a free chapter from Kristy's book "Government Contracts for Veterans." Visit our home page to access these materials.

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